My CEO Journey: “From ‘Me’ to ‘We’

Over the past two years, leading a dynamic US-based agency and managing a global team has reinforced my belief that effective leadership stems from clarity, adaptability, and empowering others. The guiding principles that have consistently driven my approach revolve around establishing a compelling vision, embracing change proactively, and setting a disciplined example for my team …

Navigating Change with Confidence: Finding Opportunities in Disruption 🌟

The world isn’t slowing down. 🌍 Whether it’s new tech, shifting rules, or economic uncertainty, running a business means constantly making decisions in unpredictable times. I get it—it’s not always easy. Recent shifts—like Meta loosening content rules, the rise of AI tools like ChatGPT, and privacy regulations tightening up—are reshaping how we work, connect, and …

“Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt – 25 main ideas with concrete examples

“Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt explores the fundamental principles of effective strategic thinking and execution. Here are 25 main ideas extracted from the book along with examples: 1. Clarity of Diagnosis: Good strategy starts with a clear understanding of the challenges and opportunities facing an organization. Example …

Differences between a Strategy, Plan, and Tactic

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” – written 2,500 years ago by the Chinese military strategist, Sun Tzu, in the “The Art of War.” In the realm of business, project management, or personal brand development, understanding the distinctions between strategy, plan, and tactic is …