Hi, I’m Iulia Vasciuc—a curious entrepreneur, marketing strategist, and lifelong learner with over a decade of experience turning ideas into thriving, scalable businesses in a fast-changing digital world.
My career in digital marketing began in 2008. The intersection of creativity and data fascinated me, and because of that, I focused on performance advertising, lead generation, and building customer acquisition strategies that made an impact. Over the years, I grew through roles in campaign management and strategic leadership. As I took on larger challenges, I led digital transformations and created data-driven growth strategies that delivered real results.
Today, as a CEO at ScaledOn, I have the privilege of leading an exceptional team spread across the globe. Together, we are dedicated to creating transformative business and marketing strategies that drive measurable and meaningful growth for our clients.
What Drives Me:
- Global Perspective: I’ve managed high-stakes projects in international markets, making sure that local nuances influence global strategies rather than get overlooked.
- Adaptation to Trends: From Google, Meta, and Amazon advertising to AI-powered marketing funnels, I stay ahead of industry trends and tailor them to help businesses grow sustainably.
- Leadership in Action: I’ve built and led teams that scaled multi-channel ad campaigns, generated high-quality leads, drove eight-figure sales, and increased client profitability.
- Mentorship and Connection: I’m dedicated to sharing insights and fostering leadership by mentoring aspiring entrepreneurs and speaking at industry events.
My Core Values:
- Transparency: Open communication builds trust and strengthens collaboration.
- Accountability: True leadership means owning your wins and your lessons.
- Innovation: Staying competitive means staying curious and embracing change.
Beyond the Business:
I’m a proud mom to a curly-haired, ambitious little girl who inspires me every day. I’m also grateful for my husband, who embodies dedication to family. When I’m not collaborating with my team or working on growth strategies, I enjoy traveling to new places, meeting friends to recharge, driving my car on scenic routes, making crafts with my daughter, and reconnecting with nature. Taking time away from work helps me gain fresh ideas and new perspectives.
Why I Write:
This blog is where I share lessons from my career—the wins, the setbacks, and the in-between moments. I aim to foster reflection and growth in every post. Whether you’re stepping into your first leadership role or scaling your next big venture, I hope these insights guide and inspire you.
Thank you for being here—I look forward to growing and learning alongside you.